Not sure why someone down voted my post above
In terms of the OP's thread title - Wow i do not reconize this religion anymore - the WT's website, over the last 20 years, is an example of that very principle in action.
Twenty years ago the WT was very specific in the 1997 KM I quoted
The purpose of our Web site is not to release new publications
ALL new releases are released via the website first
Actually I don't think they're even producing physical DVDs anymore - so those are ONLY being released via website/app
Yeah, down vote if you want, but here's the letter from last year:
Letter March 18, 2016 - Re: Discontinuing Feature-Length DVD and Audio CD Production