"...we are confident that Jehovah is richly blessing the worldwide work. Also the financial support of our brothers has in no way diminished. In fact, we have even seen a fine increase in contributions since the May 2015 program on JW Broadcasting. However...........our expenses have greatly increased. ...........It was obvious to the Governing Body that we could not expect our brothers to continually increase their donations. We needed to reduce expenses."
I have to say, it has a huge ring of truth to it.
No, I don't mean he is laying it on the line, telling it like it is. I mean, the G.B. is telling a big portion of truth here. What is left out is some other "expenses" that have greatly increased. They could be legal problems and they could be recovery from bad investing.
And telling the truth is the best way to manipulate people.
There is also a subliminal undertone. "You are giving money, don't stop. We can't expect you to give more, but more is needed." You can feel that message hitting home as he concludes
"We have been overwhelmed by the positive willing spirit of all you dear brothers and sisters to make these adjustments a success. We have truly felt your wholehearted support. Therefore we now look to Jehovah to bless these adjustments....YADDA YADDA....understand our current situation......."