Through the eyes of a child I'm pretty sure it's at least frightening and it engenders the aspect of fear/death that witnesses like to promote. Not good.
I disagree with your assessment on witnesses homophobia. They'll never publicly accept the lifestyle in any way. Even if what you suggest happens, it still does little for those who will forever be assured that they cannot 'cone out' and be accepted by their family.
You can dress these things up all you like. The fact is that witnesses are scaremongering homophobes and I don't accept that the material mentioned above is not 'hard line'.