It is evident that the W.T has recently re-branded itself, and has become fairly modern in its marketing techniques. So the organisation is in that respect forward thinking, and the former way of doing things has past.
But this rebranding has been done by marketing experts, who maybe realise progress is progress, and that with modernisation many bethelites " even as free volunteers" are possibly no longer required. Therefore :-
A) They may realise rebranding will result in many leaving the organisation.
B) And surely the money they will now loose in donations would have covered the bethelites expenses?
So could this down sizing be the W.T taking the long term view, as part of its rebranding strategy? And if the the old way of doing things is over, then maybe it's good business to have a mass exodus, in order to complete the rebranding?