I saw an interview from Australia yesterday. They had paid LA to do promotion, and are suing to get their money back. The guy said "He lied. He is a fraud and took our money under false pretences. Yes, we want it back." There are companies that are after his money back, too.
He did it to himself. If he wanted to stay under the radar, then he didn't have to pursue the fame and 'hero image' .... role model? bah humbug!
J_W - Yes, this is just the 'icing on the cake' - he's not someone I look up to either.