All the society has to do is find 1 and I stress 1 positive "fact" regarding the publisher report.....and that is what they'll focus on. Everything else can be down.....but that won't matter. They'll focus on the one positive and all 7 million witnesses will too. Then.....when we start seeing negative growth in ALL areas (hours, publishers, bible studies etc)......that's when they'll break out the big gun and say "The end is near.....look how the love of the greater number has cooled off!"
Such a bold statement will likely cause thousands to get back into the swing of things....which will increase numbers again....if only for a little while. Then the society will say that such growth is evidence of Jehovah's blessing.
Then the numbers will turn south again