I haven't been in to check the newspaper site for a few hours, but there were quite a few non-witnesses that were commenting, and we gave a really 'good witness'.
This is great publicity to let people know 'the truth about the Truth TM '.
No need for anyone to be negative - if JWs aren't listening to us, their friends and neighbours sure are. I spoke to at least 5 people that weren't witnesses, and one elder who, if I may say so myself, got 'a good trouncing'. :D
I don't know how you 'talk' to your friends, but my version might go something like this,
Big splash in the British newspaper The Independent today :O
Casual, normal reaction.