The similarities are scary. My cousin and my aunt (now deceased) are/were mormon's.
Years ago, the mormons built a 'temple' locally, and my aunt invited me to the grand opening of it. I promised her I would go - but I had no interest in any religion after my experiences with JWs.
I went, and toured the 'temple', which was quite interesting.
When leaving the parking lot to go to eat lunch with the relatives, my cousin was riding with me in my VW. We passed a group of 'protestors' (I guess you'd call them that), who had set up a table on the sidewalk across the street, and were handing out literature that was labeling the mormon's as a cult. (I think that they also had anti-JW literature there too - I didn't go over and look to see, though.)
My cousin's reaction was quite shocking to me, and reminded me very much of a JW reaction. She snorted that she wished that she could go over there (meaning to their table), and take ALL of their literature, and throw it into the trash, so that they didn't have any left to hand out!
I calmly reminded her that we lived in a country that promoted freedom of speech and religion, and that those people had every right to be there. I also told her that there were many people who were perhaps hurt by their experience in the mormon's and felt that that was their only way to express that hurt.
She mumbled some sort of agreement, and we let it drop.