Oh, but look at the picture behind Rachel. It's carefully designed and arranged...A big, bold, beautiful artistic billboard: HIGH POWERED RIFLES.
Stir up the rage, anger, hate, anti-Americanism. Keep it going. And it works, doesn't it? Look at all of you just eager for the taste of red meat and blood, eating this sh*t up and making a big nasty deal out of a company that uses Bible verses in its product codes. Another excuse for you.
Nathan Natas brushes away all the hoopla and shows all it is is a scope, just a scope...not artillery, not a high-powered rifle.
They probably need to be (as Villa says) more "socially conscious" and eliminate the use of these particular letters and numbers so those that are so easily offended can be pacified....but, hey, they probably don't care what you think about their method of choosing serial numbers, being a card-carrying private enterprise and all.