just adding my 2 cents:
Being still in, and having almost exclusively JW friends (yes I know, its sad, but as a born in what choice do you have)
I know, how most JW will understand the WT lingo like this:
"A christian would not do this or that": Forbidden
"a conscience matter": actually do what you want, just dont make too much fuzz about it. Example the permission of civil services in about 1996, became a conscience matter, and practicall all male JW that i Know instead of being even ready to go to prison, started civil service.
The new trick to work with explicit pictures or even videos is more understood to be in the first category than in the second.
However, there are always some hardcore, who even interpret conscience matter as something forbidden....for them there is no change between the video and the awake article 1994.
However, most witnesses would feel a difference and a tightening grip, or as AM III pointed out, appreciate a more straight forward language ;-)
I see, why KS, as being no part of this special JW world, fail to see what impact certain mind controlling techniques have on witnesses.