I really couldn't care less. He's doing his thing and good luck to him. If you don't like his content, don't look at it. If you don't want to buy merchandise then don't. If you want to call him out on something then there are direct routes like his website or social media feeds to do so.
I am sad that his personality seems to overshadow the relevance of much of his content with many but I am sure we would all be better off just letting all of these various "out there" activists just get on with it. Most of them, with the exception of aposta-chick and the wonderful katie-kitten are pretty marmite anyway - you either love 'em or hate 'em. If you're going to bitch why not just bitch at the JW organisation?