Interesting idea. I did a little research on google scholar on Cialdini’s principles of social influence.
I think you could find examples of a few of these influence strategies in Herd’s talk.
Cialdini (2009) outlined six principles of social influence routinely employed to sway potential consumers:
· Reciprocity (people feel obligated to comply with those who give them gifts),
· Liking (people say yes to those they like),
· Scarcity (people differentially value items they believe are scarce or dwindling in supply),
· Social Proof (people look to the behavior of similar others when they are unsure how to choose),
· Authority (people defer to the advice of experts and those in power), and
· Commitment & Consistency (people behave consistently with their commitments).