They believe their own BS. If the top hand guys actually believed their own BS, that Jah would provide, the end was so close, that their was going to be huge growth at Jah's hand, they are in deep, deep trouble. It could be panic mode up there. People's heads spinning as to how their financials are falling apart, how Jah hasn't stepped in. They could have made huge financial decisions based on their interpretation of the bible. They are a doomsday cult, they could have been heavily invested in OIL or Gold thinking currency would die or that oil would always go up because of greed and other things. Who knows what big decisions they made based off of their interpretation of scriptures.
This point cannot be overstated.