Randy,
I think you do a good job.
Before I left the witness world after many decades, I "looked around" the net a bit out of curiosity, peering into the edge of what my dub-conditioned mind told me was an abyss of lies and half-truths. I found your websites to be very informative and thought-provoking. The key to helping witnesses, IMHO, is to get them to think objectively. An enormous challenge to get around the witness programming. I sincerely commend you for your tireless efforts.
I distinctly recall visiting another popular site where I was REALLY put-off by the sarcastic and mean-spirited tone. To me at the time, it came across quite negatively. Today, I understand where the owner of that website is coming from, but the point I'm hitting on here is that if the goal is to reach out and positively affect the life of a current witness, the tone has got to be respectful.
I think you're doing that.
What suggestions do I have? Well, since you asked: With the mindset and preconceived fears of the typical JW browser, perhaps a modified web page design, with much less on the *first* page. I know such comments are highly subjective, but I really think a change would appeal even more to your target audience.
Another suggestion from me would be to copy the JW approach and leave the more striking stuff out. For example and again keeping the target audience in mind, consider how "off the wall" the comments from the former translators would sound to a typical witness. A witness wouldn't go door-to-door emphasizing the "blood issue" or the "flag salute" issue (even though they are deeply held beliefs), so I'm suggesting a similar concept. I don't mean to suggest that you haven't considered this angle, it's just my two cents worth.
I disagree that your main website comes accross as sort of self-serving. On the contrary, I think it's the opposite. Also, I note you try hard to use JW terminology, the lack of which would jump right out at a perusing witness.
Keep up the good work, Randy.
---Danny