Hang on, I think I might have mixed it up with another JW phrase.
There was a WT article saying JWs should stop using the term "the Society" in everyday conversation. (Always a very amorphous JW phrase/concept, with overlapping references to the Watchtower as a legal entity, the Governing Body as spiritual leaders, and the "new world society")
Which phrase I think has become less common as a result, but not totally died out.