This made me imagine what would surely be a terrible show on bravo: Next time, on Kingdom Hall Live! Brother Stevens makes a shocking announcement! Will brother Henderson get disfellowshipped? Has sister Meyers been secretly dating a worldly boy? It's all going to be exposed next week!
In all likelihood it's just someone that figured they might be able to get a little cash out of the cult. If it were official it'd probably just be on JW.org. And knowing the cult's penchant for control, it'd probably be a feature that isn't even listed until you've logged in and have been approved by a local elder to use it. Also, they'd use that font that they were so proud of when they released the new bible.