This reminds me of J.M. Feazell's story about the WCG (The Liberation of the WCG):
"In early 1991 my grandmother was close to the end of her life, and she knew it. ... As she and I talking in the small room of her convalescent home, I could see she had something on her mind. She put her hand on mine, looked into my eyes, and asked slowly, in her stroke-slurred speech, 'Mick ... - do you love Jesus?'
I am chagrined to say that I was uncomfortable with the question. We just didn't talk like that in the Worldwide Church of God. That was Protestant talk. Syrupy sweet. We wanted to be asked, 'Do you obey Jesus Christ?' We didn't like to say 'Jesus' without adding 'Christ.' That sounded manlier, more powerful to us. Just saying 'Jesus' sounded wimpy and sickly sweet. And now here was my stroke-stricken grandmother, whom I would not want to hurt or disappoint for the world, asking me if I loved Jesus. I could hardly get the words out, but thank God I said, 'Yes, I love Jesus, Grandma.'
'Oh, I'm so glad,' she said.
Looking back on it, it seems strange. I considered myself a Christian, but I had trouble saying 'I love Jesus.' I would die for Jesus, I thought, but don't ask me to say the words 'I love Jesus.' What kind of Christian experience teaches people to think like that?"
I know just what he means. I didn't love and appreciate Jesus as much as I do now - he was always someone (important,yes but) on the sidelines. For JWs, I think, they 'love Jehovah' and have faith in Jesus, but to say 'I love Jesus' is happy-clappy evangelical emotionalism and that doesn't sit right with the more clinical idea of the grand purpose vindicating/sanctifying God's name and sovereignty, where Jesus and other faithful are merely instruments of that great scheme.