Do they really think that's going to attract people to JWdom??? Like some guy who's being bullied at school is going to say "Oh yeah, I wanna go meet with those Jehovah Witnesses; I bet I won't get bullied anymore then!" The last thing somebody who's being bullied wants is to be associated in any way with JWs.
In the time back when JWdom was seemingly bold and confident, we tried to attract people by trying to show them how wrong everybody else was and how right we were; those days are over. JWdom has lost in the doctrinal/theological arena; it now is resorting to trying to attract people with methods like the ones used by Methodists and Mormons - using videos like this one.
edited to add: So, the great tribulation is going to begin any minute now, and this is the kind of stuff they choose to focus on? If they're right about the imminence of the end referred to in their doctrine, then they're going to be massively bloodguilty.