People tend to forget general information from any convention, so there's a strong theme.
Loyalty is another way of saying "OBEY US!!!" That's all they care about people remembering.
"Don't question us, don't listen to anything negative about us, be loyal to us."
I see your point on "Shun." Some JW's have managed to even deny that such a thing exists while they do not speak to their families. So they might feel a need to bring in the word because so many "weak" "unloyal" ones are not shunning DA / DF'ed ones. I doubt that will be applied to inactive ones, at least in the minds of members. Unrepentant wrongdoers would have to be DF'ed/DA'ed. Otherwise, they could be repentant or maybe even not wrongdoers. It's a vicious thought train to get on.
But I might be wrong. I am sure they will mention inactive ones. But all their mentions in the past have done little if anything to change them and their members' treatment of such ones. We will see.