This is intense bombardment of loyalty indoctrination. It is overkill ...and the JW will think the message means loyalty to the organisation first and foremost. After all Jehovah is now the same as the G.O.D.
Why on earth should anyone want be loyal to the JW org? They have never said or done anything useful to anybody ever... Just a self interested bunch of money grabbing businessmen in a religion scam.
Fortunately, some will attend and wake up to TTATT.