There have been some very interesting thoughts posted here.
What is 100% true is that there have been serious inter-department and inter-branch differences. For example, the design and construction teams being led out of NY and Germany have a history of not really working well together. This comes from two Bethel sources.
What is also true is the use of commercially experienced third parties (some Witnesses and some not) to develop new strategies for the organisation. I have had this confirmed by the brother of one such person and others on here have confirmed similar accounts.
They have also asked for "no idea is too stupid" input from Bethelites and had boxes where ideas could be posted anonymously. This was confirmed to me by a serving Bethelite.
We have seen significant changes such as:
- shift in the focus of the WTS away from published material to online
- centralisation of funds (KH money grab)
- realisation of property assets
- changes to hierarchy (no DOs, COs not having to go to Bethel to approve appointments)
- more emotive and superficial teaching methods (videos, appeals to emotions)
- changes to the meetings
- high utilisation of Kingdom Halls
- use of "special" and "international" conventions as glorified pep rallies with the welcoming of delegates, gift exchanges, crying and waving blah blah blah
- consolidation and centralisation of some departments (e.g. Design and Construction becoming one global team led from NY)
- JW.ORG rebrand
These have come from such think tanks. More is on the way I am sure.
My personal opinion is that the GB are generally united in pushing things forward however there may be some more sympathetic to the impact of such change on older ones and others more gung ho about taking the rank and file along with the changes.
At the end of the day they do not expect any open rebellion. They expect the vast majority to embrace things or at the very least put up and shut up. Any who do dissent and leave the organisation are just a little bit of collateral damage.