“The sunk cost effect is the general tendency for people to continue an endeavor, or continue consuming or pursuing an option, if they’ve invested time or money or some resource in it,” says Christopher Olivola, an assistant professor of marketing at Carnegie Mellon’s Tepper School of Business and the author of a new paper on the topic published in the journal Psychological Science. “That effect becomes a fallacy if it’s pushing you to do things that are making you unhappy or worse off.”
It baffles me why they would even say this
the girl next door - "...Which is a complete lie because I despised so much about things..."
There's been quite a few folks here with similar stories over the years.
It's the irrevocably flawed "best way of living" argument.
The irony is that, in retrospect, it's actually a really easy argument to refute.