Organizational Accomplishments - Expanded Video Production Facilities at Patterson
Pixel asked, perhaps half-humorously: When are they going to change their name to Watchower Bible and Video of Pennsylvania?
Haven't you noticed that the literature and logos now promote JW.org instead of The Watchtower? The rebranding has already occurred and they are just "bedding" it in more and more over time.
Indeed, you can identify the "era" posters come from by their terminology.
Real oldies refer to the organization as "the Society" (remember that?), middle-agers call it "the Watchtower", younger ones call it JW organization.
Right in front of our noses, rebranding has taken place.
The result? The once ubiquitous watchtower imagery has been discreetly replaced. You won't find it on the JW logos, except perhaps for some legal letterheads.
Ten or so years ago, PR specialists must have informed the GB about what was obvious to everyone else:
The word, "Watchtower" in the late 20th and on into the 21st Century, has now developed very negative connotations. A watchtower no longer "heralds" danger approaching on the horizon (as watchtowers did in bygone centuries); rather the word is used to refer to penitentiaries where watchtowers keep inmates under constant surveillance. Too close for comfort perhaps?
“The worldwide brotherhood” - does sound kind of NWO doesn't it?
I agree there is really mostly the captive audience as referenced above.
“Our brothers and sisters are being motivated to do more for Jehovah, to live up to their dedication, and help others to do the same” - not much inspiration about the preaching work anymore - just handing on to what they got.
They have run out of substance so they have to rely on costly bells and whistles and gimmicks to keep the r&f engaged. That money could have built an awful lot of kingdom halls in 3rd world countries.
Well said steve2!
Yes, the org is unashamedly promoting the new logo and videos.
BUT, this is a good thing. I have a great "worldly" friend who has been there for me throughout my awakening.
I have shown him all the videos etc of the society, and he has consistently been gob-smacked at just how "culty" and full of "propaganda" the stuff is! (His words - not mine)
So, the fact is, the more the "society" produces this stuff, the more it will scare people away from them....
And apostates call it "the borg" or the "Washtowel Babble and Crap Society" and farmer Brown gets quite annoyed because people confuse it with his Water Tower Tire and Tractor Society.
This is the future of WT - video production.
RIP WT. Long live JWdotborg.
IT is becoming more and more like these american cults who have no real prescence on the ground just loads of stuff online and websites and as the family silver money runs out and they start selling kingdom halls off that will affect the watchtower
"This is the future of WT - video production.
RIP WT. Long live JWdotborg."
Exactly! Out with the WT and in with Jay dub ya! They are phasing out the name Watchtower! So many are rolling over in their graves. Including our parents!
The JW's I know love the video's because the meetings aren't as boring. Before too long the entire meeting will be one big video. I don't think that the meetings will ever be on JW.Borg because they will just stay home and watch the meeting from home.