Personally, the term makes me sick to hear it used in reference to the cult. I haven't used it since I woke up, and I think going back to exclusively using the JW loaded language words as they're used by the normal populous is a very useful part of cleaning out lingering indoctrination and any reservations/doubts one might have about leaving. It's a very unconscious part of their control, and it's difficult not to be influenced by it. As Steve Hassan said, words are the tools we use to think. If, upon leaving the cult, you continue to use the loaded language of the cult, your thinking will still be influenced by your past indoctrination.
I agree with OneEyedjoe
Words are the tools we use to think, "The truth, bother and sisters, faithful and discreet slave and our Redeemer and my favorite one apostate" are all loaded words used to control and keep us in submission to the bOrg. I stop using them when I woke up early on felt Orwellian when I would hear it or about to say it. One thing I learned is when I'm talking to my wife I need to speak the language of the cult to be able to reach her, if I refer to it as the religion or them crazy people or anything other then the "Truth or that brother or sister", she will shut down and say I'm an apostate or I sound like a apostate. The conversation ends she will leave the room or the Iron curtain will drop and she wont reason on anything I have to say. So it's Theoretical warfare and I only use it to penetrate the indoctrination and deceit this loving organization left for me to deal with. Now that's the truth.