John Aquila - "Is the WT SLOW-ly changing...?"
That's the only way they really know how to.
The Information Age doesn't exactly allow for it, though.
And that's a problem.
EDIT: Case in point, all the somewhat radical (for the WTS) changes we've been seeing don't look like the natural evolution of a Western religion in the slightest...
...but, rather, like a weird-ass parody of how it's done.