Yes Simon. GETTING people to care.
Why do jw's, ex-jws think they are so important on the world scene that everyone or anyone actually cares about them.
When you have terrorists, fanatics, fundamentalists on the loose. Jw's is a spit in the ocean.
They are not experiencing anything other than what many others in the world ( religion or no ) have suffered, sometimes much worse.
Unless someone is directly affected by something in their ppersonal lives, they generally do not care.
Watch the news people. Is anyone really going to give a second thought to jw's compared to what's going on at the moment on a global scale.
People are more worried about the potential of another war.
The child abuse scandal is major leverage, because of what it is.