I have a feeling that a theory I had that the JWs would eventually go down the path the Worldwide Church of God did is happening. I believed that they would learn from the mistake the WCoG did by changing things too fast and slowly, very slowly change things until they became comparatively mainstream too.
The changes in doctrines of late (with the complex typology based on Old Testament figures now trashed), and especially that odd comment a few years ago about following the Governing Body even if it seemed to go beyond reason seems to be a setup not for a Jonestown-like mass suicide but a gradual acceptance of typical Christian theology.
The change to John 17.3 in the revised NWT would have disfellowshipped any who suggested it back in the 1980s, and this Jesus-centric convention program would have "smacked" of Trinitarian worship of Christ had it been proposed.
Like Pepsi-co did to get people forget that they were eating fried food at Kentucky Fried Chicken by changing its name to KFC, so it seems Jehovah is seeing his first notch down in almost 100 years with this program along with the fact that even God's name is likewise being phased out: Jehovah's Witnesses are now JW. The "importance" of knowing and speaking the Name of God reduced to a single letter! If Franz could see them now!