IMO the Watchtower has a strong emphasis on eschatology and is one of the most prominent of the modern apocalyptic religions. So I found it surprising to see the Watchtower never uses the word eschatology applied to itself and claims not to be an apocalyptic religion.
“CONTRARY to the accusations against them, Jehovah’s Witnesses are not an “apocalyptic sect” or a “doomsday cult.” They do, however, accept the Apocalypse, or book of Revelation, as part of the inspired Word of God. True, Revelation does contain judgment messages against the wicked. But in their public witnessing, God’s servants focus mainly on the wonderful hope set out in the Bible, including that in the Apocalypse, or Revelation. Thus, they do not add to or take anything away from the prophetic words found therein.”w99 12/1 p.9
Is it accurate to claim they are apocalyptic or doomsday focused? Is this an example of them avoiding the question, by focusing on the word cult and sect.