Could it be that the proximity of 2014 is at the heart of it?
I have no contact with Jw's - except on this board - but my wife does at times with her family. Imminent is the cry of the sky for the Jw's it seems.
I recall the years leading up to 1975 with a lot of that sort of thing. THen it was 'Jehovah's day is close at hand' if I recall. Same song, new verse. The WTS may have more to lose with 2014. The lemmings may begin to jump after that.