We live in a very rural area. Giving up your vehicle just isn't an option. People are parking their SUV's and buying more fuel efficient cars.
Really, people should have seen this coming long ago. In the 70's Toyota and Nissan kicked GM's butt with fuel efficiency. Those little cars filled a need. Flash forward, people forget about the energy crisis (or maybe are too young to remember it). Now everyone wants to wail and moan because gas is expensive. What did you expect when so many people are driving larger vehicles with bad mpg ratngs?
My car gets around 40 mpg. It used to cost me about $20 to fill it up, now it costs $40. That is much better than the $100 it costs my sister in law to fill up her Hemi truck.