[yoda voice]Masters of fear and guilt...the WTS is[yoda voice]
The WTS was able to take reasonable, sound advice that has already been broadcast by other agencies, put it in the form of a letter to the congregations and without saying another word about it, cause a buzz about what the near future holds.
Despite their knack of poor decisions in the last few years, this one was masterful. They didn't do anything but tell people to be prepared for natural disasters and then they sat back and let their followers imaginations run wild. It's genius because you can't fault them for it. They gave good advice for dealing with natural disasters. If you have to find fault, you have to fault the people who read into the letter more than what was said. It's genius because anyone who wants to find fault with them for this letter comes out looking like an evil apostate grasping at straws in criticizing the organization.