They use these flattering gestures and forms of outward courtesy hypocritically, as an opening wedge for improper advances that ultimately show disrespect and lead to misuse of women. It is not good to flatter people, to turn their head; it is to their harm. Specifically, why would a woman want this special show of respect from a man?
You gotta remember....this was written by a single man named Fred Franz who never slept with a woman in his life and took a vow of celebacy to live the remainder of his life as a monk inside the walls of the WTBTS. If he woulda ever got layed he mighta changed his tune.