My impression is that the Governing Body, being the old, ignorant turds that they are probably just recently caught on to the rise of tablet usage, probably thinking at first that it was just a fad. Prices will continue to fall, more and more people will start to use them, and connect to the internet to cross-check what they are being told. How do they combat this? By 'embracing' technology.
The rhetoric has changed vs even 5 years ago. Using the internet was once a taboo, now the policy is: use the internet, but remember to only use our site for 'your own research'.
Phone and tablet use were taboo 2 years ago. Now the policy is: oh, you can use them, but make sure to use our apps and website.
They have made their own app for goodness sake. My prediction is that in the near future they will have hyped, Apple styled version releases. What's new in this version etc etc.
They cannot defeat Moore's law and the rise of technology. The best they can do is try to ride the wave of tech to push propaganda.