Publishers bought the magazines over the literature counter and then charged a few cents more to cover their expenses in delivering these magazines to the public.
I remember specifically selling a couple of Mags to a householder who then tore them up in front of me hoping to get a reaction ?
If i remember correctly I said something like ,"no loss to me you just paid for them " and walked off
.A specific price was indicated for all JW publications prior to the Jimmy Swaggart case regarding taxation on religious literature.
As Jeffro says , that`s when it all changed , the WTB&TS went to bat for Jimmy Swaggart`s religion as a friend of the court , trying to protect their own interests and supporting one of Christendoms religions.
Don`t believe me ? Do your own research .! lurkers ,and any who just take the G.B.at their word .!