Having just watched a number of the RC videos, especially ones like the one set post GT and the bunker videos, I have to say the GB know EXACTLY what they are doing.
They may be deluded but the way the messages are being presented in these slick videos is utterly compelling if your mind is set to be receptive. The production values, music score, storyboard - everything about them - are the most powerful tools they have ever produced IMHO.
A picture tells a thousand words and the level to which the organisation is employing these videos now is evidence that the GB fully understands the impact that this medium can have. They have used stories and threads in images in publications before but the way these videos are interlinked and build towards a highly emotional conclusion is very, very well done and a takes the indoctrination machine to a completely new level.
The organisation used to lambast other religions for being biased towards emotion based worship. They used to sneer at the style over substance content typical of evangelical church services. They had a pride in their encouragement of study, albeit their own bastardisation of real study.
For those of us still attending meetings, have you noted that there is no longer the emphasis on meeting preparation that there once was? Ask yourself when was the last time you heard a talk that emphasised the need to pre-study the Watchtower or prepare for the midweek meeting? No longer do individuals have to come up with presentations, they are given by video then demonstrated by rote. The outline for all talks are there in the meeting workbook, far less scope for brothers to use their own material in instruction talks.
Family worship and high level "research" is still mentioned but the organisation has shamelessly moved from one that prided itself on pseudo academic study of the bible to one where the main method of control and indoctrination is through videos that provoke strong emotional reactions, inspiring responses that condition the mind into belief with zero underlying reason.
I repeat. The GB know EXACTLY what they are doing. They know that the march of time undermines their doctrine. They know the evidence that debunks their religion is a mere mouse click away. They know their religion is unsustainable and that eventually they will contract.
They know that the ONLY way of keeping people hooked in this fast paced society with it's short attention spans and countless distractions is through emotion, though tapping into base feelings that ensure emotional decision making at the cost of logic.
People choose what they want, not what they need. The GB is using every trick in the book now to make people want what they are selling above anything else in their lives.