It would be better press for them to handle it with grace and humor, but they are so unaccustomed to being criticized or questioned this is their response, to hang up or get angry.
They are very thin skinned.
I actually thought he was pretty good humoured about it. He hung up once he sussed it was an apostate.
I agree with the sentiment that after getting through to Morris, Cedars had a golden opportunity to put him on the spot with anyone of a number of probing questions that would have had journalistic merit. Kudos for getting through but I don't think Morris comes out of it badly at all. Hate to say it, but opportunity wasted.