The one thing the Internet won't be able to do is draw people in, out of a sense of guilt or obligation like the door to door work does. A lot of people who were found in the door to door work didn't really buy into what they were hearing at first but were drawn in by a sense of obligation to those nice well meaning people who kept coming back and who they just couldn't say no to.
Absolutely exwhyzee. I am an outsider and I can tell you that I have only accepted magazines due to just feeling kind of sorry for the people at the door, or personally feeling like they were nice and not wanting to turn them away completely. My atheist sister got snared in a couple of return visits for the same reason -- the people were a sweet older couple and she felt guilty about saying no. No one feels guilty about saying no to a website.
Also -- Their websites are totally not user friendly and are pretty off-putting. Terrible content aside, the sites are lackluster and not easy to find things. And they are full of totally corny suspicious looking pictures. A person who was interested in learning about the JW's would naturally want to visit the source, their own official website, but the information on the site is so clearly biased toward their own beliefs and so, for lack of a better word, "cultish" in wording and appearance, that that person would not take it completely seriously. That person will then turn around and visit the other sites the google search turned up, like JWN, JW Recovery and JW Facts.
Sites generally have to pay Google, don't they, to make their results come up first on the search? Or like "sponsored results". I wonder if they will make this arrangement.