The “loaded language” should be considered as well, at least on matters that directly impact their life as a cult member. Like all cults, they have their own lingo and the meaning of many everyday words are redefined. When you redefine the language, you govern how a person thinks.
Relative to the loaded language some untruthful things may be quite accurate in that framework, while being deceitful in the everyday sense.
For instance, “We are not a doomsday religion.” Why not? Well, they will give you their definition of doomsday and then show why they do not meet that definition. But in the everyday sense, they are definitely a doomsday religion. But a JW will not see it that way, because they cannot think that way, because the definitions of the language have been altered.