They are rebranding to the point it's almost not the same religion anymore. But in regards being authoritarian, they are just as much if not more so.
The packaging is changing, but when you open it up, it's still a cult and a toxic environment.
I think the bottom line is: in a cult, "friends" are easily made, but it is an illusion. In the everyday world, it's more difficult for people in their 30's and older to make new friends. People by that age already have made their social circles. It's the one problem that is difficult to solve for those who leave the cult.