Hell, or at least the concept of it is an instrument of social control to make the rich, richer and the poor, poorer.
That pretty much describes all theistic religion.
Door #1 - There is an all powerful being that punishes us after our body dies by sending our non-corporal self to a place of eternal damnation. So do what you are told or feel his wrath.
Door # 2 - Do what is both beneficial to yourself and to others because it creates peace and harmony. Failure to do so creates suffering and disharmony. The power is within you.
I'll gladly choose door number 2 as that is door to righteousness. Door number 1 is a door of coercion and self-servitude.
In order for a reward or a punishment to be eternal it must have no start or no end. By very definition anything eternal has no beginning or end. Nothing a person could ever do in a lifespan of 80 or 90 years would reasonably warrant being punished for all eternity. Any person who would do such a thing lacks wisdom and compassion.