Interesting
idea. I did a little research on google scholar on Cialdini’s principles of
social influence.
I think
you could find examples of a few of these influence strategies in Herd’s
talk.
Cialdini
(2009) outlined six principles of social influence routinely employed to sway
potential consumers:
·
Reciprocity
(people feel obligated to comply with those who give them gifts),
·
Liking
(people say yes to those they like),
·
Scarcity
(people differentially value items they believe are scarce or dwindling in
supply),
·
Social
Proof (people look to the behavior of similar others when they are unsure how
to choose),
·
Authority
(people defer to the advice of experts and those in power), and
·
Commitment
& Consistency (people behave consistently with their commitments).