In the US, our Mega Millions lottery jackpot has reached over 1billion dollars! What would you do if you won?
I would send out emails to random people, telling them that they won some money. All they have to do to claim it would be to respond with their bank routing and account number. Also, they would have to agree in the email to go directly to the news once funds were deposited, and tell them about it. I would also claim to be a Nigerian prince every once and a while.
And then, for each person that responded.... I would pay $10k.
From that point forward, it would be very difficult to determine which emails were scams, and which were actually free money.
Then I would enjoy the chaos a bit.