Putting GB members on the videos at jw . org has allowed people to really put a face and personality to these guys and remove the mystery of how they should be such deeply spiritual serious men. Instead they see silly thoughts about tight pants and, really everything that comes out of Lett's mouth is delivered ultra-goofy, along with the money reports.
There was a Spanish-language international assembly in my hometown around 12 or 13 years ago. I grew up in a Spanish congregation, but the younger generation (I was in my early 20s back then) mostly spoke both English and Spanish.
In any event, I was good friends with a Witness who like me had grown up in the religion but had not embraced it until late in his teens (I was baptized at 16; He at 18). There were two or three governing body members in attendance. If memory serves, they were Carey Barber, John Barr and Gerrit Losch. Losch spoke Spanish, the others gave their talks in English and used a translator.
I was still "in" enough to be somewhat in awe of the GB, but this friend was visibly upset. He told me in confidence he thought one of the GB members was disrespectful in the way he delivered his talk. I remember his exact words: "It sounded like he was reading from Winnie the Pooh." His faith had visibly been shaken.
In hindsight, I think a lot had to do with the fact that he was listening to a talk in a different language. We'd grown up immersed in Spanish-language meetings so the rhetoric was second-nature to us. Listening to it in a different language was like revisiting the religion altogether and experiencing it as a person off the street would.
This friend is still a Witness. I believe he's been an elder and pioneer at various points over the past decade. Unfortunately, the experience of "seeing behind the curtain" wasn't enough to wake him, but that may not be the case for others, especially since GB 3.0, and Lett in particular, seem to be wackier in a more visible way than their predecessors.