Yes probably embarrassment has something to do with him cancelling Zoom calls. It’s reasonable to assume that high level donors have dropped off faster, so perhaps zoom calls that had ten or so people showing up in the past, now only have one or two. So he would be staring at one or two people trying to put a brave face on it.
Despite his promotion of his new tiers, I see his patron number has gone up by only 4. That’s an even smaller bounce than he got last month. It looks like the patrons numbers are declining at an accelerating rate. I guess that makes sense because it must feel psychologically different to stand with someone who has kept over half his support, compared with being down to a third, a quarter, or less, and so on.