It's not redundant when by 'name' is implied "reputation".
Eden
You are right, Eden. It is a cultural understanding of "name". I think I am more used to the Chinese expression of lose "face" rather than "name".
"Jehovah's name" still sounds weird to me. I guess it is because the JWs emphasize so much that "Jehovah is God's name" that it is difficult for me to turn that around to "reputation" in this usage.