They're not trying to get the children to donate. They're just trying to guilt parents/adults with that story. If a little kid can give up $5, surely you can put off that trip you've been saving for and give us $5,000.00.
I can't wait until they try and say they don't ask for donations like Christendom! I've heard more about donating this year then I have my whole life as JW. Everything other talk it's about giving of your physical things.