Well, they have to do one every month so it figures that they'd put it in the rotation.
Here is the standard local needs rotation:
-Love amongst the brothers (treat each other better you idiots!)
-Meeting Attendance (get here more often you idiots!)
-Service Hours (go out in service more you idiots!)
-Apostasy (see no evil, hear no evil, speak no evil - you idiots!)
-Studying (study more for the meetings and personally - you idiots!)
That's how I see it.