IMHO they may be making a big mistake - mind control involves keeping persons too busy to really think and analyze the world around them. The 'spiritually minded' witness crowd will now have 25% less reading to do in the magazines that have for decades held them - and us before we left - in mental control.
I always thought there was no other good reason for publishing the Awake 24 times a year. It never impressed me - although I did enjoy light reading of that nature - it just never went deep enough to really stimulate my mind - OH OH, that was the idea!!!!!!!
Just My Opinion