2005 Big Announcement (Disappointment)
Wasn't this around the time when the WTS switched from shunning the internet as being deplorable, to telling all to start using jw.org? And gradually promoted their web site only.
That came a little later. I remember the internet, and particularly social media, being openly advised against well into 2007 or so. It was around the time I had pretty much stopped going, but there was a KM article decrying the evils of MySpace and the like.