A successful business cannot stand still, it has
to constantly modernise. The org has “gone electric” with glossy TV studios, commercial
PR input and a blue logo. It is trying to market its cult isolationism and
doomsday message in a world increasingly devoted to free thought through
education and the internet.
The Watchtower’s forced change of approach has
revealed neither the humanity of its executives nor any spiritual charisma. The
TV cameras have erased any spiritual mystique or enlightenment from its
governing body, which notion may have held sway right up to the end of the last century, instead it has exposed the fact that the men in charge are rather ordinary
uncharismatic puppeteers controlling the show. And what a paranoid show it is! Never have they demonstrated any of their own Biblical prophetic utterances to come true and yet that was their sole claim for a divinely mandated existence. . .
Their message in essence is: obey the instructions
of the GB or you are mincemeat at Armageddon.
It has never been possible to fool all of the people
all of the time. Today it is only possible to fool the ignorant and those who have strong emotional reasons to want to be deceived.
As the evidence arrives on this site; there is an
increasing number of JWs who remain in the org awake to TTATT (the
truth about the truth), to its politics of mind control and social manipulation.
I suggest that the JW org will increase in those who are PIMO (physically in
and mentally out) to the point when they become a majority and criticism of
their hurtful religion becomes acceptable. The org is hemorrhaging numbers in the Western world and congregations becoming hollow shells of unbelievers; it will rapidly disintegrate as a tipping point is reached.
So there are two significant aspects of the cult’s
future: the JW property empire may continue as any other commercial concern would-- but at the heart of the cult; its premise that it alone has been identified by the
Almighty as his exclusive appointee, is under critical scrutiny and rapidly increasing doubt.
Without divine appointment they have no authority.